Many advertisers just like you take a swing at a new ad campaign every day, hoping to finally hit the ball out of the park and win the game. They test a myriad of demographics and interests, use a lot of different images, and even tweak their copy over, and over, and over again.
But for some weird, unfair reason, they can’t create a profitable ad. It seems like they are just throwing money out to Facebook’s hands.
It kind of sucks, right?
Now, what if I told you that, with a few tweaks here and there, you could create your first successful ad today?
Because you can.
In this blog post, I will give you three tips that will dramatically change the way you approach Facebook Advertising forever, especially if you’re just starting.
Are you game? Great! Let’s dive right in:
Tip #1: Your Offer Will Make or Break Your Campaign
Let me start by citing the words of the late Gary Halbert—one of the best advertisers of the 20th century.
“Strong copy will not overcome a weak offer but…in many cases, a strong offer will succeed in spite of weak copy written by marketing morons.”
Gary was talking about direct response copywriting, but this principle applies to any advertising. If you have a good offer in place, you have more chances to create an ad that pays off. That’s a fact.
Just think about it.
Which offer is more attractive?
ALSO SEE : AdAge